AMW Marketing - Marketing & Graphic Design Services for Massachusetts Businesses and Non-profits

Strategic Design

Developing a comprehensive, effective marketing and communications strategy is critical to business and nonprofit success. With the fast-paced business climate we live in, developing and analyzing an up-to-date strategy is even more critical.

The review process begins with the following:

Working with you and your staff to get a clear picture of your situation
Identifying your needs, challenges, problems and opportunities
Outlining your goals and objectives
Identifying strategies to meet your goals
Developing and implementing a plan of action.

Print & Graphic Design

Businesses need effective print materials to promote their message and communicate with their customers. Nonprofits need to communicate with clients and donors. Effective collateral material can be the most cost-effective and successful way to market your business.

AMW Marketing designs and produces print materials cost-effectively compared to other full-service agencies. Our work includes a wide variety of items including, but not limited to:

Brochures
Business cards & letterhead
Product packaging, Point of Purchase, door tags, etc.
Press and media kits
Direct mail pieces
Advertising
Newsletters and E-newsletters
Event invitations, signage, programs

AMW Marketing provides compelling text and innovative design that are integral to a marketing piece's success. We can guide you through the decision making process in regards to:

Layout and design
Copy writing and editing
Photography
Printing (paper stock, quantity, etc)
Social network marketing
Distribution, including Mail vs. Fax vs. Email, Lead Generation, Prospect List Purchasing & Management, and New / Existing Customer Mailings.

Media

We will work with you to stretch your marketing dollars while engaging in multi-media campaigns. Our services include:

Writing press releases, press kits and query letters
Developing media plans and implementing schedules
Devising advertising campaigns and follow up strategies
Creating scripts for radio and television advertising

Additional Services

Additional creative solutions include:

Premium items and giveaways
Sales incentives
Web site development including SEO and social media strategies
Referral programs
Sponsorships
Loyalty programs and discount offers
Web-based specials and deals
Promotions for trade shows and special events

We will work with you to find the best strategy to fit your situation.

For Nonprofits

Marketing for nonprofits involves building relationships. Your business is helping others, and it is just as important to let others know the good work you do and how they can join your cause. A few tips for using your marketing budget responsibly:

Keep track. AMW Marketing can help manage your lists, sending separate direct mail pieces to clients, prospective donors, volunteers, and corporate sponsors; tracking responses so you know what's working.
Go online. Having an online presence not only legitimizes your nonprofit to the community, but allows for quick information updates and one-click donations. AMW Marketing can design or revamp your website and create compelling content to draw and keep online visitors.
Outsource. Although it's tempting for paid staff to do everything, it makes more sense for them to do something with greater return, such as writing grants or meeting with top donors. Let AMW Marketing take care of your direct mail, press releases, and brochure designs so you can get down to making a difference.

For Small Businesses

When budgets are tight and sales are down, the temptation is to pour your resources into your product and your people, and put marketing on the back burner. Now is the time to get the word out! A few tips to communicate to your audience economically:

Stick to the basics. When AMW Marketing designs basic print materials that do not include names of contacts or dates of events, they can be ordered in larger quantities and have a longer shelf life, which both save money.
Go online. Even the most basic nuts and bolts businesses benefit from a presence on the internet. AMW Marketing can help with email newsletters, web design, and company blogs, all of which reach more people and cost less money than printed materials.
Use free press. What's new with your organization? AMW Marketing can use everyday company news to create press releases and public service announcements and get your company name in front of prospective customers, with no advertising costs.