Comfort &
Fit
Two of the most important factors in hiring the right marketing agency.
Year Round
Strategic Planning
The Right Fit for
Every Size Budget.
STRATEGIC PLANNING
Developing a comprehensive, effective marketing and communications strategy is critical to business success. With the fast-paced business climate we live in, developing and analyzing an up-to-date strategy is even more critical.
The review process begins with the following:
- Working with you and your staff to get a clear picture of your current market situation
- Identifying your needs, challenges, problems and opportunities
- Outlining your goals and objectives
- Identifying strategies to meet your goals given your budget
- Developing and implementing a plan of action.
GRAPHIC DESIGN
Businesses need effective materials to promote their message and communicate with their customers. Online content needs to resonate with visitors. Effective communication materials are critical in enganging an audience and marketing your business.
AMW Marketing designs and produces marketing materials cost-effectively compared to other full-service agencies. Our work includes a wide variety of items including, but not limited to:
- Brochures
- Business cards & letterhead
- Online advertising, SEO work, social media management
- Product packaging, Point of Purchase, door tags, etc.
- Press and press relations
- Sales kits and media kits
- Media buying and negotiations
- Direct mail
- Advertising
- Newsletters and E-newsletters
- Event invitations, signage, programs
AMW Marketing provides compelling content and innovative designs that are integral to a marketing piece's success. We can guide you through the decision making process in regards to:
- Layout and design
- Copy writing and editing
- Photography
- Printing (paper stock, quantity, etc)
- Social network marketing
- Digital marketing
- Lead Generation.
MEDIA
We will work with you to stretch your marketing dollars while engaging in multi-media campaigns. Our services include:
- Writing press releases, press kits and query letters
- Developing media plans and implementing schedules
- Devising advertising campaigns and follow up strategies
- Creating scripts for radio and television advertising
ADDITIONAL SERVICES
Additional creative solutions include:
- Premium items and giveaways
- Sales strategies and incentives
- Referral programs
- Sponsorships
- Loyalty programs and discount offers
- Web-based specials and deals
- Trade show booths, materials, promotions and special events
We will work with you to find the best strategy to fit your situation.
RANGE OF EXPERIENCE
Whether your business is large, small or mid-size, AMW Marketing has the experience, expertise and flexibility to meet your needs.
We can help with a one-time project, large, integrated campaigns or on a month to month basis. No matter what industry you are in, no matter the size of your business, and no matter the type of company you run, AMW Marketing can assist.
SAVE MONEY
Marketing involves building relationships. Your business is serving others in one way or another, so it's critical to let others know how well you do your work and what differentiates your business from your competitors. A few tips for using your marketing budget appropriately:
- Keep track. AMW Marketing can help manage your marketing projects, analyze data, track outcomes and refine strategies so you know what's working.
- Go online. Having a strong online presence not only legitimizes your business to the world, but allows for quick response time and one-click purchases. AMW Marketing can design or revamp your website and create compelling content to draw and keep online visitors coming to your website.
- Outsource. Although it's tempting for paid staff to do everything, it makes more sense for them to do something with greater return. Let AMW Marketing take care of your marketing and communications so you can get down to making a difference in our core business.
FOR SMALL BUSINESSES
When budgets are tight and sales are down, the temptation is to pour your resources into your product and your people, and put marketing on the back burner. Now is the time to get the word out! A few tips to communicate to your audience economically:
- Stick to the basics. When AMW Marketing works with you to develop materials we make suggestions to stetch your doallar such as don't include contact names or dates on longer term items which can be ordered in larger quantities and have a longer shelf life. Both save money.
- Go online. Even the most basic nuts and bolts businesses benefit from a presence on the internet. AMW Marketing can help with email newsletters, web design, and company blogs, all of which reach more people and cost less money than printed materials.
- Use free press. What's new with your organization? AMW Marketing can use everyday company news to create on and off-line press releases and public service announcements and get your company name in front of prospective customers, with no advertising costs.
WHY AMW MARKETING?
- Full-service. An experienced creative team can work with a variety of methods and media.
- Integrated. From your brand to your logo to your website, everything is designed to communicate a unified message about your business or organization.
- Customized. Our team can work with you whether you're a start-up business, an entrepreneur, a nonprofit director, a seasoned business professional, or somewhere in between.
- Knowledgeable. Health care? Nonprofit? Education? Hotels? Manufacturing? We know your industry.
- Affordable. Big city marketing experience on a small town budget.
OUR TEAM
Angela Wilcox, Principal
Angela has over 25 years of extensive and comprehensive marketing experience with major achievements in branding, advertising, website development, collateral development and direct mail. She has successfully promoted numerous hospitality, retail, nonprofit and health care clients. She specializes in business development, with proven ability to deliver strong branding and marketing campaigns, using her experience in collateral development, advertising, direct mail programs, public relations, POP's, website developement and recruitment campaigns. She has mastered the technical aspects of direct marketing, implementing both online and offline strategies to support customer loyalty programs. Angela also has experience producing on-location photo shoots, radio and video spots.
Michelle Marciello Barker, CopywriterMichelle is a senior-level freelance writer with 15 years combined agency and freelance experience. Michelle has had the opportunity to work with some well known clients including Cape Cod Potato Chips, BJ Wholesale Club, Four Seasons Hotels and Resorts, Marriott Hotels, The Islands of The Bahamas, Massport, The Big Dig and Harvard Medical School. She has experience in a variety of media, including print, broadcast, direct mail, collateral, and surveys. Samples of Michelle's work, including a broadcast reel, are available upon request.
John Kissling - Polaris Design GroupCreative Director John Kissling has a Bachelor of Fine Arts from the University of the Arts in Philadelphia, PA. Clients over the years include Campbell's, Coca Cola, and National Geographic. Additionally John worked in IT consulting for property insurance and handled claims for Deutsche Bank, AOL, Bank of New York and Goldman Sachs among a list of others. Polaris Design was started over 10 years ago with a small group of friends and associates to address the needs of small to medium size businesses. Combining a background in design and visual art with coding and programming experience Polaris delivers professional level websites at desirable budgets. Utilizing the best of open-source and current design trends Polaris builds websites that are effective visually, optimized for marketing and are simple to update.
Bethany Navarro - Navarro DesignBethany has over 20 years experience in the field of advertising, design and marketing. A graduate of Massachusetts College of Art, she began her career with an 8 year run at Irma Mann Strategic Marketing, Inc. She’s had the opportunity to work on everything from photo shoots to project management, and has produced award-winning creative for a range of international and nationally-based clients.
Marie Hoyt-Pariury - Pixel ArtistisGraphic Designer, Marie Hoyt-Pariury and her team offer more than 25 years experience in graphic design and have experience in total design services including; animation and 3D graphics, logo design, identity design, brochure design, newsletter design (electronic and print), website design and development, and direct mail design.
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